Director & Lead Consultant
Lara Dawson established Lifestyle Marketing Consulting (LMC) in February 2009. LMC covers Strategy, Media & PR Management and Marketing Communications solutions, providing a full service solution based on client needs. Lifestyle Marketing focuses on revenue generating projects and building brand health for clients, working with a consortia of consultants who behave as Media & Marketing partners to your business.
Lifestyle Marketing Consulting’s philosophy is to; provide Media and Marketing Comms for Socially Conscious Lifestyle Brands, across the Health, Wellness, Arts, Food & Travel categories.
The last 6 years LMC has worked with the following organisations; Professor Tim Sharp from the Happiness Institute and the Happiness Diet (positive Psychology movement), Physicore Fitness, Surf Goddess Health Retreat Bali and Snow Goddess Health Retreat Japan, “Public Sydney” book Launch, Handa Opera on the Harbour, Sydney Theatre Company, Destination NSW, Tourism Mudgee, Port Macquarie Tourism, Sydney Living Museums, The Arthouse hotel, Song Saa Private Islands Cambodia, Park Hyatt Sydney ReOpening, Mercure Lake Macquarie Raffertys Resort, Museum of Contemporary Arts Sculpture Lounge amoung others.
Lara worked previously for David Jones in Publicity and has extensive marketing and branding experience with Tiffany & Co, Mercedes- Benz and the Olympic Games Organisations in Sydney, Athens, Beijing & London. Qualified from the University of Sydney Bachelors Commerce and Bachelors Arts with majors in Marketing, Management, English, Economics and Psychology. Harvard Business School Business Writing, Customer Relationship Management and Public Relations Certificates.
Lara Dawson is a health and wellbeing advocate and supporter of the arts.