ACTIVATING LIFESTYLE BRANDS
WHAT WE DO
Lifestyle Marketing focuses on revenue generating projects and building brand health for clients. Established over 6 years ago, Lifestyle Marketing specialises in Marketing Strategy, Media & PR Management, Customer Relationship Management, Brand Management and Marketing Communications, acting as a 'mobile' Marketing partner to your business. With proven successes across Travel & Tourism, Health & Wellness, Property, Hospitality and Design sectors, we are inspired to work with businesses that provide unique and memorable experiences.
What our clients think of us
Andrew Mensforth, General Manager
Park Hyatt Sydney
Hotels + Tourism
" Lifestyle Marketing lead the PR strategy and media communications for the re-opening of Park Hyatt Sydney in 2012. The team were always enthusiastic and forthcoming with well structured creative ideas, resulting in a very successful marketing campaign. We hope to have the opportunity to work with Lara and her team again in the future "
Rory Hunter, Chairman
Song Saa Hotels and Resorts
Eco-tourism + Sustainable Development
" Lifestyle Marketing worked closely with us to ensure the entire global business plan would generate the awareness and sales that our forecasts required. Song Saa was a completely new brand and considering Cambodia's islands were an unknown destination, this was no small feat. Lifestyle Marketing developed and executed our launch PR campaign for the Australian market. Less than 12 months on from our first guests arriving, the success they have achieved for Song Saa in Australia is truly remarkable. We've had cover stories in the Sun Herald's weekend travel section that were also syndicated nationally online, lead stories in Australian Gourmet Traveller, Instyle, Vogue and the Australian Financial Review, and a cover story in Destinasian magazine. Our small resort in the middle of nowhere is now well and truly on the map and the Australia market is our number two producer in terms of room nights after the UK. Lifestyle Marketing are a great partner for Song Saa Hotels and Resorts and we thoroughly enjoy our ongoing relationship as our business continues to grow "
Chelsea Rostill-Huntley, Owner
Goddess Retreats, Bali & Japan
Fitness + Wellbeing + Tourism
" Through Lifestyle Marketing, we were able to gain thousands of dollars worth of exposure in major publications, which represented a significant ROI, and one that noticeably increased our business as a direct result of this campaign. We look forward to working with Lifestyle Marketing again in the future and highly recommend their services "
Rob Marjenburg, Founder
The Yellow Brick Guide (GPS Audio Tours)
Travel + Technology
" We would enthusiastically recommend Lifestyle Marketing to anyone. They really invested in taking the time to understand our business, marketing & publicity needs, all the while making us feel as though we were their most important client "
Prof. Tim Sharp, Director
The Happiness Institute
Positive Psychology + Wellness
" Working with Lifestyle Marketing has been an absolute pleasure. Efficient and effective, responsive and respectful, everything we’ve done together has been positive and fun. We’ve certainly been happy with the results they’ve helped us achieve and would have no qualms at all recommending them and their wonderful services "
Daniel Binet, Winemaker
" I would like to express our appreciation for the great work that Lifestyle Marketing did in promoting our latest marketing concept The Yellow Brick Guide. The huge media interest Lifestyle Marketing generated culminated in highlighting the Hunter Valley Wine Country, and our label, Ballabourneen Wines. The exposure in magazines, newspaper features and on Channel 7's Sydney Weekender program was invaluable, given the highly competitive nature of the wine tourism sector. Very quickly we have saw the flow on effects, with hugely increased visitors to our cellar door mentioning the coverage plus dramatically increased visitation to our website "
WHO WE ARE
Lara steers the Lifestyle Marketing team, having established the consultancy in February 2009. Lara's expertise is in Marketing Strategy, Media & PR Management, Customer Relationship Management, Brand Management and Marketing Communications. A previous Senior publicist for well-known brands such as David Jones and Park Hyatt, she is known for her consistent ability to create high profile media opportunities across Australia and International markets for numerous clients and has extensive marketing and branding experience with luxury lifestyle brands such as Tiffany & Co, Mercedes- Benz and the Olympic Games Organisations in Sydney, Athens, Beijing & London. She is passionate about promoting triple bottom line businesses who have positive impact business models.
News and happenings